Steve Madden

Steve Madden is a bold, fashion-forward brand rooted in NYC street style, launched in 1990 with just a small budget in Queens.

Key traits & identity

• Edgy, urban, expressive — The brand pulls inspiration heavily from rock & roll, music, street culture, and the fast-beat of the city.  
• Trendy & bold design — Known for making statement pieces: chunky platforms, standout footwear silhouettes, handbags and accessories with attitude. Something that says “look at me” but still wearable.  
• Authenticity and individual style — The brand emphasizes originality and letting people express who they are, not just following every trend. It’s about mixing trend with attitude. 

Products & reach

• Originally mostly footwear, but expanded into apparel, bags, accessories, fragrances and more.  
• Sold globally — over 80 countries, both retail and online, with their own Steve Madden stores and through department stores, shoe chains, etc.